mind your business: Digging Deep
The ins and outs of the strategic alliance development process
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This is the critical step—all your future efforts will be built on this foundation. Learn about those companies you consider partnering candidates. Ask yourself and your management teams these questions: What are their strengths and weaknesses? What effect would they have on your business? Are the company cultures and core strengths complementary? Can the people who will make the alliance work get along? What is the growth opportunity, short- and long-term? Select alliance partners with knowledge, understanding and commitment. You can only partner with a person or organization that wants to partner. It would be a serious mistake to think otherwise.
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- Ed Rigsbee
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