mind your business: Digging Deep
The ins and outs of the strategic alliance development process
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How well you can blend cultures is pivotal to the success of any strategic alliance, so take great pains to ensure this achievement. Emphasize the importance of understanding and access to each alliance members' staff. Create a convenient communication system for all partners, especially decision-makers. Plan procedures to keep relationships between key people at partnering companies open and alive.
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- Ed Rigsbee
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