mind your business: Digging Deep
The ins and outs of the strategic alliance development process
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Search for the strongest material, the best possible partner, for your partnering foundation. Customer-oriented culture is critical to the success of the partnering alliance. The greater the sophistication of a company and its officers, the more likely the company will enter into a partnership. Embrace long-term thinking. Strategic alliances are rarely a quick fix, but rather a sound long-term business strategy. Target companies, large or small, that can aid you in rapidly and efficiently reaching the goals of research, technology, production and marketing.
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- Ed Rigsbee
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