Keep the Faith
Direct mailers able to survive the recession can emerge as stronger and smarter companies
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I was chatting recently with a colleague, who has teenagers at home, and I was struck by a comment he made as we discussed the woeful state of the economy. “I keep telling my kids, ‘Pay attention. Your grandchildren are going to want to know what it was like to live through these years,’” he said, shaking his head at the historic nature of the times we live in. It is hard to exaggerate just how extraordinary each new day seems. The mortgage crisis in the United States may have provided the spark, but the floor of the world’s economic forest was already jammed with dry tinder: too much debt, too many banks carrying too much risk, too little savings and too many imbalances throughout the global economic system.
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Murray D. Martin
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