Dominant Suppliers Increase Their Share
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When it comes to the role that distributors play in Western States Envelope & Label's success, Lemberger admitted that as recently as 1994, distributors were a minor part of the company's account base, but have since become a major part of its success. "As distributors have become a key component in the marketplace, we have learned how to satisfy their needs. We have expanded our distributor business into a significant share of our overall business," he said.
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