SOI Forms: Diversify to Multiply
Forms suppliers and distributors branch out
to keep up with industry upheavals
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Irv Michlin, director of marketing for Hauppauge, New York-based Maggio Data, anticipates a further decline in traditional transactional forms, but he believes the "big drop" already has occurred and remains hopeful.
"There are still folks who want hard copy statements and invoices, and there is a growing opportunity to combine transactional documents with direct marketing—TransPromo. In addition, there is a need to drive people to the Web. The printed document is still an effective way to accomplish this," he mentioned.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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