SOI Forms: Diversify to Multiply
Forms suppliers and distributors branch out
to keep up with industry upheavals
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Many diversification opportunities exist for those who are open-minded. Michlin encourages others to think "print," instead of limiting themselves to "just forms"—a strategy that has worked well for Maggio Data.
Jim Maggio, vice president of Maggio Data, explained in more detail. "We have three experienced sales directors along with about a dozen experienced customer service reps who are there to help our distributors grow. This means adding more products, more constructions and features. Maggio is no longer another plain vanilla forms company," he commented.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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