SOI Forms: Diversify to Multiply
Forms suppliers and distributors branch out
to keep up with industry upheavals
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Even though business models are shifting to print-related services and many are being swayed by the charms of technology, forms are still relevant. "Novice distributors need to look at the printed forms market as an opportunity. If their customers have a need, then they would be foolish to not address it," Giller stated.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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