Who's Afraid of the Big Bad Roll?
Four things you need to know before selling jumbo rolls
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Sean Norris
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But what about new markets? If most businesses that could benefit from jumbo rolls have already begun using them, do opportunities exist for new sales? Simon believes so. “I think the starting point to justify jumbo roll installation with customers is getting lower, so I think there are new opportunities,” he said. “And there’s plenty of existing opportunities—whether it be large financial, service bureaus, retail, insurance, local municipalities or utilities—with the major directs continuing to consolidate. The distributor marketplace will benefit as end-user customers will look elsewhere to fill their needs.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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