Who's Afraid of the Big Bad Roll?
Four things you need to know before selling jumbo rolls
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Sean Norris
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3. WHAT BUYERS WANT
Beyond the features listed above, there are several other aspects buyers look for in a jumbo roll purchase. Gary St. Onge, CFC, vice president of sales and marketing for AmeriPrint Corp., Harvard, Ill., listed print-orientation, unwind-direction and roll-diameter options, as well as packaging services like palletizing, wrapping and labeling, as common customer preferences that are sometimes overlooked. He also pointed to price. “As is the case in most current markets, the buying decision is based on cost,” he said.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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