Who's Afraid of the Big Bad Roll?
Four things you need to know before selling jumbo rolls
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Sean Norris
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Simon also noted that some of the biggest users of jumbo rolls—data-processing centers, direct-mailing agencies—use laser printers, making it critical to provide paper that works with their machines. “We use laser-guaranteed paper at all times,” he stressed. “Our competitors will sometimes attempt to use offset grades. They may work, but they’re not guaranteed. So we prefer to work very closely with a few mills that we partner with, and use nothing but laser-guaranteed sheets that are guaranteed to run through not only the printers, but also the post-print processes of these installations.”
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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