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Porter commented on how the various Custom Resale Group divisions will incorporate a new product or print feature based on consistent customer needs and requests. He explained that Synergy Label worked with a Georgia distributor to develop a self-laminating label with a holographic security feature for use with temporary auto tags. “Likewise, there are times when fade-resistant flexographic inks can be used as a more cost effective alternative to a traditional screen-printed product. The key is working with our customer to understand the performance the label needs to provide and then ‘engineering’ the appropriate solution,” he suggested.
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- People:
- Hakman
- Mike Vejar
- Steve Porter
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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