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Vejar finds the latter statement particularly interesting and has realized that when times are tough, a penchant for change intensifies. Traditionalists married to old routines are rethinking their original strategies and branching out in hopes of finding new ways to maintain and build business.
“My best advice: diversify, diversify, diversify,” he emphasized. “In other words, increase your supplier partnerships, and expand your product offering. The ones [who] do will be best prepared when the economy wakes up.”
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- People:
- Hakman
- Mike Vejar
- Steve Porter
E
Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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