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“Some companies cut back on marketing budgets and try to ride out the recession by just servicing their repeat order base. Companies that are successful continue to market themselves and do not get caught up in the gloom and doom,” Porter declared. “Pursue different products [that] you may not have in the past. Perhaps you sell promotional products to your clients and are already meeting with the individuals who promote their business and products. Talk to them about the labels, stickers or decals they use on their products, promotional flyers or point-of-purchase marketing collateral.”
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- People:
- Hakman
- Mike Vejar
- Steve Porter
E
Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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