Though paying attention to customers’ needs are important, companies also must invest in new equipment or maintain what they have in order to produce the most eye-catching labels. Digital printing is all the rage and an important one that shouldn’t be ignored, according to Porter and Vejar.
“We see continued demand for high-quality graphics for short to medium runs with the ability to rapidly get them to market. Digital printing technology will continue to help customers meet the needs of their clients in providing solutions for private or personalized branding of specialty foods, wines or beverages,” said Porter. “Brand managers, for example, can test market new focused products with relative ease and minimal costs versus traditional print methods by utilizing digital technology. This could range from single, black-ink variable data printing to process color images.”
- People:
- Hakman
- Mike Vejar
- Steve Porter