Positive thinking seems to have caught on like a virus.
The key, according to label professionals, is to combine one’s optimism with a desire for diversification. Mike Vejar, vice president of sales of Wilton, New Hampshire-based Label Art, continues to see this with his own customers. “We believe it is inevitable for industry morale to not be negatively affected. The key is, ‘Do you accept the circumstances or take steps to face them head on and fight your way through it,’” he questioned. “Not surprisingly, I’m finding that many distributors who I speak with are doing the latter—putting up a fight. I hear comments like: ‘I’m diversifying my product offering to balance our declines in other areas’ [or] ‘I’m focusing on prospecting more rather than relying on long-term customers to sustain my business.’”
- People:
- Hakman
- Mike Vejar
- Steve Porter