Though there doesn't seem to be any real disadvantage to this sector, Hoffman mentioned it can be difficult to reach customers who don't feel comfortable purchasing online.
"The 24/7 nature of the Internet means that online printers must provide increased accessibility to customer service, as well as streamlined customer service processes, in order to better be able to handle the learning curve faced by customers who have never ordered printing before, as well as the relatively large number of phone and e-mail requests," Hoffman mentioned. "It has also forced them to create a common language that can be understood by both novice and veteran print buyers. This means a financial commitment to a customer contact center. Successful printers will not think of this as a con/disadvantage or a loss center, but as a way to distinguish themselves in the market."