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Ray Pinard, president of Boston-headquartered 48HourPrint.com, said he believes there is huge potential giving small to medium-sized businesses the ability to communicate one-to-one via personalized direct mail with simple online tools. Previously, this type of personalized marketing was either limited to large companies with the technology to do so or in collaboration with an outside direct mail firm or ad agency. In addition, Pinard said it required a good understanding of databases and related technologies.
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Melissa Busch
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