Pinard continued, comparing commercial printing to online printing.
"[The] commercial printing industry has been in decline for the last 15 years in terms of the overall value of shipments and profits on those shipments," he explained.
". . . While there's a number of arguments on why the industry is in decline, online printing is clearly growing," Pinard said. "Much of online printing's growth is driven by other industries that have been significantly changed by the Internet including how we buy books, music and book travel. High-speed Internet access is almost universal and for the most part, a utility like electricity that is available to every business, home and even on mobile devices. It is simply easier and more convenient to order print online."