It appears as though when it comes to online printing it can't get any better. However, companies say it will do just that.
In the next five years, Hoffman expects more companies to enter the online printing market.
"Whether or not they make it will depend on their commitment to investing in technology and equipment, as just hanging out a virtual shingle can get you some customers initially, but you cannot grow without a loyal customer base," she explained. "Online print offerings should grow beyond the current short-run small business products. PrintPlace has, in fact, recently launched an online commercial heatset web division, UnitedGraphics.com, which is already trending $10 million annually. The needs of the commercial customer are still there, which don't fit the cookie cutter mentality of many online printers—the successful online printers will continue to innovate and find ways to fill needs for more customized products and services."