What Lisa Hoffman, product manager at Arlington, Texas-based PrintPlace.com, finds engaging is as customers become more accustomed to buying online, the inherent instantaneous mentality that goes along with that model has translated to expectations of much faster turnarounds.
"PrintPlace has answered that demand with same day (100 percent offset) printing on all of our products, including die-cut products. Providing consistent quality is a trend that not all online printers initially held as a priority (think of the original "gang run" printing reputation of poor quality)," she explained. "Online printing, while providing competitive pricing and quick turnaround, does not have to equal poor quality. PrintPlace, for example, has a full time G7 expert on staff to maintain consistent color and quality across all of our facilities."