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Hoffman declared this a revolutionary time that printers should embrace.
"Printers must adapt to the changing expectations of the consumers," she encouraged. "Possibly for the first time ever, customers are coming to printers with expectations not necessarily based on what they get from other printers, but with expectations based on what they are getting from other Internet-based vendors across all industries. Dealing with a customer base that is not necessarily print-centric means understanding where customer expectations are coming from and how to translate them into a website and products."
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Melissa Busch
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