Paul Keith Tells It Like It Is
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Besides snafus with technology and vendor choice issues, Keith noted that dealing with everyone's individual expectations is something that IBSA is grappling with in its early stages. But, on the plus side, he said it's great to be making new friends and forming new relationships.
Even more rewarding is the fact that distributors are becoming excited about doing business again. "It used to be that dying markets and negative trends were all you would hear about," commented Keith. "Now, instead of talking about how bad things are, IBSA people are talking about how good it can be."
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- People:
- Paul Keith
- Places:
- Bowling Green, Kentucky
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