6 Ways to Survive High Postage Costs
Practical ways to create successful, revenue-
generating campaigns—despite postage increases
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
• Use Twitter to offer specials that last only a few hours.
• Handle customer service issues quickly. Ask how you can better serve.
6. Step Up the Personalization
Beyond these rules, mailers also must test and integrate technologies such as pURLs (personal URLs) and variable data printing to allow for greater personalization, Gilbert said.
0 Comments
View Comments
E
Melissa Campanelli
Author's page
Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
Related Content
Comments