6 Ways to Survive High Postage Costs
Practical ways to create successful, revenue-
generating campaigns—despite postage increases
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In addition, reducing printed versions by making use of variable personalization may help gain higher geographic saturation in presort, resulting in deeper postal discounts.
Ultimately, putting these cost savings back into the mailing and going out to a larger targeted population will positively impact a return on investment.
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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