6 Ways to Survive High Postage Costs
Practical ways to create successful, revenue-
generating campaigns—despite postage increases
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Ask for a complete list of equipment, and pay particularly close attention to each press's maximum/minimum roll width (web presses) or sheet size (sheetfed). For web presses, make sure to note the printing cylinders cut-off or cylinder size measurement.
5. Mix Direct and Social
Combining direct mail and social media to create engagement with customers and prospects is another great strategy for meeting the demands of these tough times.
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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