6 Ways to Survive High Postage Costs
Practical ways to create successful, revenue-
generating campaigns—despite postage increases
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Here are some creative ways to assuage the increases.
1. Clean Up Those Lists
List hygiene is important when it comes to postal savings. Mailers must ensure their lists are clean and optimized for postal savings prior to any mailings they plan to drop. They also should use do-not-mail and suppression lists to drop off unwanted records.
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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