6 Ways to Survive High Postage Costs
Practical ways to create successful, revenue-
generating campaigns—despite postage increases
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According to the d.trio report, adding laser personalized variables makes a mailing more of a one-to-one correspondence—and saves money on plates and multiple versions.
If a direct mail package uses variable offers, calls to action and/or body copy, for example, make changes to create versioning through the personalization process rather than generating multiple preprinted shells, the report advised.
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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