6 Ways to Survive High Postage Costs
Practical ways to create successful, revenue-
generating campaigns—despite postage increases
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"Since our mail costs are so high, if we can suppress the mail pieces that aren't getting to the correct names and addresses, it's worth it for us," said Rita Shankewitz, director of marketing for Boardroom.
Updating and standardizing addresses with the USPS' National Change of Address system is crucial. The USPS now requires all Standard-class mailings be run through NCOA processing no more than 95 days prior to mail entry.
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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