6 Ways to Survive High Postage Costs
Practical ways to create successful, revenue-
generating campaigns—despite postage increases
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4. Maximize Your Print Sheet
To get the most out of your printing dollar, mailers should try to design printed components to get the maximum number of pieces per printing impression.
This tip came from a whitepaper called "10 Cost-Saving Direct Mail Production Tips," published by d.trio marketing group, a direct and multichannel marketing agency. A more efficient print run means less paper and less waste, as well as less total press time. Most printing facilities have several presses. Understanding the specifications of each press will help you achieve a more efficient press run and lower overall printing costs.
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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