Finally, Wertz said introducing the technology will better relationships with customers.
"By introducing your customers to QR codes and other emerging technologies, you will be looked upon as a technology and idea resource, and be given a chair at the creative table of your customer," he noted.
Pennington agreed, adding QR codes will start a whole new product line for the printing industry. "It's a value-added product, bringing a new dimension of depth to any company's marketing strategy," he said. "Businesses will seek out information and ideas on how they can apply these codes in their marketing strategies. The new barcodes will need to be presented on business cards, brochures and marketing pieces for the companies [that] are using them. They can be printed on posters, signage and other print media as well. Our business revenue from QR codes continues to grow. It is proving to be a vital part to our business. We put QR codes on almost everything we print."