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But with the good must come the bad.
The biggest disadvantage of working with QR codes is the challenge of weaving the offline and online mobile content to create one coherent marketing campaign, Pennington remarked.
"This is not something most businesses are used to doing," he said. "In this fast-growing market, it's difficult for most companies to adjust to the common use of these mobile devices. That is why we even offer turn-key solutions to print shops in this arena. We are taking the initiative to provide products that print shops can utilize to help them apply the technology to their customers' marketing needs."
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Melissa Busch
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