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Pennington said QR codes will become commonplace in every marketing strategy in the near future.
"I believe you will find them everywhere in the newspaper, magazines, even packaging. QR technology will soon be integrating with mobile apps to create an endless number of uses," he noted.
Wertz had a final observation. "The printing industry has been trudging along for a few years now, stubbornly holding on to traditional products. It's great to see many print providers evolving into idea factories. QR codes are a great way to communicate with people on the go, but we must remember that the offer is still just as important than the vehicle that gets us there."
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Melissa Busch
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