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"For example, take a trip to your local mall," he encouraged. "Imagine printing a large format poster for the Gap store, with a QR code captioned: 'Scan here to see the special of the day at the Gap.' At the checkout counter, while purchasing the 'special of the day,' the customer is given a brochure with future specials. Now multiply that by the number of stores in your mall. Printing jackpot."
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Melissa Busch
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