"Print materials for marketing pieces, food labels and tax forms—among other items—provide an excellent, tangible method for presenting people with information, specifically for those who are not in front of a computer. However, they do not provide an effective avenue for offering more extensive information. For example, detailed information about a particular prescription or a means of interacting with the provider [such as the] ability to sign up for new product updates. But with the mobile devices and QR codes, content providers finally have a clean method for providing more information and interactive materials to people who are accessing their printed material without having to access a traditional computer/laptop or type information into their mobile devices," he said.
Packed and Fully-Coded
QR codes to give
the print industry
the boost it needs