Into the Great Wide Open
Want to sell wide format like a pro? Ask these questions to find your way.
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Sean Norris
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What's the best market for wide-format sales?
Wide format is used everywhere from health care to financial, automotive to manufacturing, a fact Roeda chalked up to the variety of available products: wall graphics, vehicle wraps, window graphics, elevator wraps, trade show booth graphics, posters and so on. There isn't necessarily a best market—if you know your stuff, you'll find sales opportunities just about anywhere. "The biggest key to success is to know your product and know the final application of that product," Roeda said. "Also, know the full potential of your vendor's equipment and process, so you in turn can educate your customer."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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