Into the Great Wide Open
Want to sell wide format like a pro? Ask these questions to find your way.
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Sean Norris
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What wide-format products do buyers want most right now?
Signs are always popular, but Shacklett noted that many buyers are moving away from flat, rectangular ones in favor of flexible, contour-cut versions. "Using semi-rigid materials allows you to run signs around and in corners, using unique shapes to draw attention and enhance the message," he explained. "Additionally, by creating unique shapes, they not only get more attention, but are more memorable and have far greater perceived value versus actual cost, creating a great area for making even common commodity signs far more profitable."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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