Into the Great Wide Open
Want to sell wide format like a pro? Ask these questions to find your way.
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Sean Norris
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Shacklett mentioned PVC, in particular, as one of the semi-rigid materials gaining ground in the market. "Semi-rigid PVC not only is great outdoors and works great in existing sign frames, but also can be easily cut and folded and formed to all kinds of neat objects," he said. "Think boxes, cylinders, cones—let your imagination run wild."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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