Into the Great Wide Open
Want to sell wide format like a pro? Ask these questions to find your way.
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Sean Norris
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Now that I know what and where I should be selling, any other tips on making the sale?
It's not exactly specific to wide-format sales, but Shacklett recommended providing a number of options or alternatives that add value—if a customer wants a sign, show him or her several, printed on different substrates and with different processes. "Always go with the method of 'Which kind do you want to use?' instead of 'Does this single option work?' he advised. "We make it extremely easy to price multitudes of options and quantities through our website, leaving no reason that plenty of alternatives and solutions can't be provided to your customer to ensure a solution and/or improvement can be offered and sold."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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