Into the Great Wide Open
Want to sell wide format like a pro? Ask these questions to find your way.
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Sean Norris
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Another neat process: Printing with white inks, especially on clear substrates like decals or Lexan polycarbonate. "The ability to print with white ink can transform decals into something extraordinary," explained Shacklett. "Also leverage white by using it selectively along with other colors to create transparent, semi-transparent and opaque areas in your artwork. […] The cost is lower than you may think, but the perceived value is very high, paving the way for great margins."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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