Into the Great Wide Open
Want to sell wide format like a pro? Ask these questions to find your way.
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Sean Norris
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You're holding out on me, aren't you?
OK, you got us. If there's one market that surpasses the others in its need for wide format, it's gotta be retail. Shacklett explained why. "Think on all levels: the retailers themselves, the distributors providing product, the manufacturers," he said. "Consider the point-of-purchase displays, to graphics in and around the store advertising the product or promotion, to potentially even decals and printed pieces on the product itself. Every player in that field is trying to make the product get more attention and look better—to ultimately sell more."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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