Into the Great Wide Open
So you want to sell wide format. We don't blame you. According to this very magazine's November 2014 Top Distributors feature, the "other" category, which includes wide format, saw sales rise from $61.7 million in 2013 to $89.5 million last year—a 45 percent increase. And while the category also includes digital, packaging and jumbo rolls, among other products and services, those numbers are encouraging for anyone looking to complement their core sales with wide-format products.