Selling Social
Social media is essential for brand-building—but can it help you sell?
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Sean Norris
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One way to do that is to take advantage of social media's personal aspect, using it to build relationships that extend beyond the brand. Zavadil noted that American Solutions for Business encourages salespeople to develop and maintain an individual presence on Facebook, allowing them to interact directly with customers. Even then, though, the emphasis should remain on making connections—not strictly on selling.
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- Companies:
- American Solutions for Business
- People:
- Justin Zavadil
E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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