Selling Social
Social media is essential for brand-building—but can it help you sell?
By
Sean Norris
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American Solutions for Business has had noticeable success with this approach. "Social media has provided another line of communication to our customers and sales associates. It's proven to be a great addition to our marketing mix," said Zavadil. "We've seen both quantifiable results and successes that can't necessarily be measured. Having a strong social media presence and increasing interaction with our sites indirectly helps grow sales and create awareness for our company."
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- Companies:
- American Solutions for Business
- People:
- Justin Zavadil
E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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