Selling Social
Social media is essential for brand-building—but can it help you sell?
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Sean Norris
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Justin Zavadil, vice president of sales and vendor relations for American Solutions for Business, Glenwood, Minn., agreed. "In social media, if you aren't committed to taking the time necessary to make your interactions fun, relevant and engaging, your efforts may be better suited for an alternative method of marketing," he said.
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- Companies:
- American Solutions for Business
- People:
- Justin Zavadil
E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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