Selling Social
Still, a strong social media presence—even when used in conjunction with other marketing channels—isn't guaranteed to boost sales. If it's used too overtly as a sales tool, social media could actually have the opposite effect, driving potential customers away.
Asked to name the biggest mistake businesses make on social media, David Fiderer, director of marketing for Bridgeport, Connecticut-based promotional products supplier Prime Line, pointed to "too much hard selling, and not enough interesting content." By Fiderer's estimates, roughly two-thirds of Prime Line's social media posts are geared toward increasing or making sales, but not necessarily in obvious fashion. "We try to keep our followers engaged by posting a mix of content throughout each day," he explained. "The content ranges from a featured product of the day to exclusive promotions for social media, to informative articles on business and industry trends, surveys and fun or humorous posts."
- Companies:
- American Solutions for Business
- People:
- Justin Zavadil