Selling Social
Social media is essential for brand-building—but can it help you sell?
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Sean Norris
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"Social media's strengths work best in consumer companies' campaigns that are well planned and implemented," said Tom Marin, principal of MarketCues Inc., a marketing strategy firm based in Heathrow, Fla. "Unfortunately, many B2B companies lack the necessary time and resources to execute an annualized social media program, so they tend to come in and out of social media outlets on a sporadic basis," he continued. "This creates a large weakness for their social media program, per se, because smaller B2B companies are not willing or able to invest their time and marketing dollars into an effective social media program."
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- Companies:
- American Solutions for Business
- People:
- Justin Zavadil
E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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