Selling Social
Social media is essential for brand-building—but can it help you sell?
By
Sean Norris
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Despite all its ability to connect businesses and customers like never before, social media is similar to other sales tools. Namely, it's only as good as the salesperson using it. "Social media can be a very valuable marketing tool if used correctly," noted Zavadil. "However, it isn't for every sales associate or buyer. It's best to look at what you're comfortable with and what your current and potential buyers are using. Just like in sales, if you don't have confidence in yourself or the solutions that you provide, your sales will reflect it."
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- Companies:
- American Solutions for Business
- People:
- Justin Zavadil
E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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