Selling Social
Social media is essential for brand-building—but can it help you sell?
By
Sean Norris
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Most businesses understand that they need to be on at least one social network, but not every business knows what to do once they're there. Having a Twitter or Facebook account and assigning an intern to occasionally tweet and post status updates is barely enough to establish even a basic connection with customers, let alone increase sales. To succeed on social media, businesses need to commit significant resources.
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- Companies:
- American Solutions for Business
- People:
- Justin Zavadil
E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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