Selling Social
Social media is essential for brand-building—but can it help you sell?
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Sean Norris
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"We're now focusing more on posting content that we believe has a greater chance of being shared," he added.
Zavadil also cautioned against hard selling. "Don't forget that social media was originally created to be social," he said. "Don't use it to oversell. Instead, find a balance that works for you and your followers. Find your voice and develop relationships."
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- Companies:
- American Solutions for Business
- People:
- Justin Zavadil
E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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